Keynote Speech

Topics
The Emergence of Events Management Sector in Asia

Speaker
Karen Fernandez
College of Hotel, Restaurant, and Tourism Management
Imus Institute of Science and Technology
Philippines

The events sector of the tourism industry is young, dynamic, growing, and maturing at rapid rate. From its origin in North America and Europe, it is now a truly global sector of the tourism industry. The benefits of events management is increasingly being realized by many countries especially in Asia.The overriding purpose of this study was to identify the international best practices on events management that will serve as a point of reference in the development of strategic framework for events management sector in the Philippines and eventually in the Asia Pacific Region.
There is no agreed strategic framework to guide the management of large-scale events and consequently a framework has not been tested until today. However, the author attempted to come up with a framework based on the international best practices on events management from highly developed six (6) countries (Hong Kong, Singapore, Australia, Canada, UK, and USA). Among these countries, UK had the most number of international best practices related to events management. Undoubtedly, UK is widely recognized as a leader in the events field and being regarded as international benchmark for best practices in this sector.
The adoption of the Strategic Framework for Events Management Sector will seek to meet the updating needs of events managers and coordinators. It will provide a relevant standard for events management that will attempt to measure excellence in event planning, organizing, and management.

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